Cookie Policy

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.

Cookies cannot harm your device and do not contain personally identifiable information on their own, though they can be used in combination with other information to identify you.

How we use cookies

We use cookies on theplasmadoctor.com to:

• Ensure the website functions correctly
• Understand how visitors use our website so we can improve it
• Remember your cookie preferences
• Support any booking or contact forms on the site

Types of cookies we use

Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take such as filling in a form. You can set your browser to block these cookies but some parts of the site may not work as a result.

Analytics cookies

We use Google Analytics to understand how visitors interact with our website — which pages are most popular, how long people spend on each page, and where visitors come from. This helps us improve the site. Google Analytics cookies collect information anonymously and report website trends without identifying individual visitors.

Advertising and targeting cookies

We use advertising cookies from Google Ads, Meta (Facebook and Instagram) and TikTok to measure the performance of our advertising campaigns and to show relevant ads to people who have visited our website. These cookies may track your browsing activity across different websites.

Email marketing cookies

If you have subscribed to our emails, MailerLite may set cookies to track whether you have opened our emails or clicked links within them. This helps us understand what content is most useful to our subscribers.

Preference cookies

These cookies remember choices you make on our website — for example your cookie consent preferences — so we do not have to ask you again on future visits.

Cookies we use

Cookie name	Provider	Purpose	Expiry
_ga	Google Analytics	Distinguishes users for analytics reporting	2 years
_ga_*	Google Analytics	Maintains session state for analytics	2 years
_gid	Google Analytics	Distinguishes users for analytics reporting	24 hours
cookielawinfo-*	The Plasma Doctor	Stores your cookie consent preferences	1 year
viewed_cookie_policy	The Plasma Doctor	Records whether you have seen the cookie notice	1 year
_gcl_au	Google Ads	Measures ad conversion effectiveness	3 months
_gcl_aw	Google Ads	Tracks click-through from Google Ads	3 months
_fbp	Meta (Facebook)	Identifies browsers for advertising measurement	3 months
_fbc	Meta (Facebook)	Stores click identifier from Facebook ads	2 years
tt_webid_v2	TikTok	Identifies users for TikTok ad measurement	1 year
_ttp	TikTok	Measures TikTok ad performance and conversions	1 year
ml_subscriber	MailerLite	Identifies email subscribers for tracking	Session

Third-party cookies

We work with a number of third-party services that may set their own cookies. We do not control these cookies directly. Details of each are below.

Google Ads

We use Google Ads to advertise our services. Google may set cookies to measure the effectiveness of our ads, track conversions and show you relevant adverts based on your browsing behaviour. You can manage your Google ad preferences at adssettings.google.com. See Google’s Privacy Policy for more detail.

Meta (Facebook and Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to build audiences for our ads. Meta may set cookies that allow them to recognise your device across websites. You can manage your Meta ad preferences in your Facebook or Instagram account settings, or via the Your Online Choices tool. See Meta’s Privacy Policy for more detail.

TikTok

We may use TikTok Pixel to measure ad performance and reach relevant audiences on TikTok. TikTok may set cookies to track interactions with our website. You can manage your TikTok ad preferences in your TikTok account settings. See TikTok’s Privacy Policy for more detail.

MailerLite

If you have subscribed to our email communications, we use MailerLite to manage our mailing list and send emails. MailerLite may use cookies and tracking pixels to measure email open rates and clicks. See MailerLite’s Privacy Policy for more detail. You can unsubscribe from our emails at any time using the link at the bottom of any email we send.

Other third parties

Some pages on our website may include content from other third parties such as Google Maps or embedded videos. These third parties may also set their own cookies. We recommend checking their respective privacy policies for more information.

How to control cookies

You can control and manage cookies in several ways:

• Browser settings: Most browsers allow you to refuse or delete cookies. The method varies by browser — look in your browser’s help or settings menu for instructions.
• Google Analytics opt-out: You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics opt-out browser add-on.
• Our cookie banner: When you first visit our site you will be given the option to accept or decline non-essential cookies.

Please note that disabling certain cookies may affect the functionality of our website.

Changes to this policy

We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. Please check this page periodically for updates.

Contact us

If you have any questions about our use of cookies, please contact us at:

• Address: 69b Sankey Street, Warrington WA1 1SL
• Telephone: 01925 648 533
• Email: info@theplasmadoctor.com